Whether you own a small business or a large conglomerate, social media will always play a vital role in the growth and success of an organization. Especially in these trying times of Covid-19, where the world has taken a big jump to e-commerce and marketing. Online shopping, selling, and advertisements have increased to such an extent that the competition is never-ending and quite tiresome. The most in-demand jobs as of now include video editors, media handlers, digital designers, and so on. A study conducted by Clutch and Smart Insights to learn the state of social media marketing stated that:
- 52% of social media marketers believe that this stance had impacted their sales positively and aided in the growth of their business.
- 80% of companies share original, authenticated data on their social accounts so customers can deem the presented information online as reliable.
The study also revealed that social media is more valuable for B2C (58%) than B2B (46%), which means selling directly to consumers/customers is more feasible and easier using social marketing methods.
Let us review the advantages that social media will bring about if you choose to adopt the strategy:
The benefit of Social Media for the establishment of clear communication:
Social media is an effective tool for businesses to promote their brand, reach out to customers, and create a community. It is a powerful way to build relationships with customers. A recent study found that 78% of consumers are willing to switch to a new brand after a positive social media experience.
Social media is not just about what you post but how you post it. Your customer should feel like they are a part of your business. Their recommendations, suggestions, and complaints are heard. Using the right strategies can help your business grow in a short time.
Moreover, you can follow many engaging methods on social media that allow a dialogue or debate to be established. This will enable your customers to participate in a conversation hence growing the popularity and the community as well. The discussions could be as simple as a question: ‘Pizza or Biryani?’, ‘Tacos or Sushi?’ or it could be any of the products that your brand sells. These techniques allow consumers to communicate with the brand.
The benefit of social media for business growth:
Social media has become one of the most popular ways for businesses to increase sales and generate leads. The platforms like Facebook, Twitter, Instagram, and LinkedIn allow marketers to promote their products and services to an ever-growing audience.
It also provides countless avenues for partnerships with other brands, influencers, or industry professionals. It’s a great way to make connections in the digital world and build relationships with like-minded people.
The benefit of Social Media for saving time and money:
Social Media equates to time and money efficiency. You can reach out to thousands of people simply by putting up a story, hiring employees from all around the globe, dealing with e-commerce sales instead of opening multiple outlets to widen the customer base. Marketing through digital media saves your costs that could be spent on billboard adverts, television commercials, flyers, etc. Just a unique and aesthetic template will get the work done.
As an entrepreneur, your top priority is saving costs and increasing profits without compromising on quality. And social media helps you to get this job done efficiently.
Key points to remember while using an online social platform:
Since Covid, many businesses such as clothing, food, equipment, and others have shifted to an online approach making social media an extremely saturated space with increased competition and changing trends each passing day. Consumers have hundreds of goods to choose from and a lot of variety, so trying to stay ahead in the market has become considerably difficult.
With that in mind, there are a few key points that both new and already present entrepreneurs should consider while living in the world of digital media. These are as follows:
- How engaged and excited are you able to keep your customers?
- What vibe does your page give off?
- How have you displayed and presented your products?
- Do you have fresh minds who can think out of the box to keep your brand top-notch?
In the past few years, social media has gained a lot of momentum. It has become a powerful tool for marketing and communicating with customers. Marketing on social media is becoming more and more popular and the trend is unlikely to change in the future.
In conclusion, businesses should pay more attention to digital media and increase their presence on platforms like Facebook, Instagram, Twitter, etc. They should also use platforms like Snapchat to create shareable content that gets people talking about their brand.
You can now reach large audiences that you couldn’t with traditional advertising. If you don’t know where to start from, contact us now to find out how we can help you grow your business and make your products known using social media.
About the Author
Fatima Arshad is currently studying for her bachelors at Lahore School of Economics. With a keen interest in the field of Creative Writing and Marketing Media, she proves to be an excellent addition to the Inspaceweb’s team.
Fatima possess note worthy written skills and great understanding of her work.