Dos and Don’ts of Integrating Social Media into Your Website

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Dos and Don’ts of Integrating social media into your website

Websites use social media for many reasons, such as gathering data or increasing traffic. Social media is a platform that allows companies to engage in conversations with their followers. It also makes it easy to share information about new products or services with these followers.

Social media also allows you to create a community that shares the same interests and values as you do.

Integrating social media into your website is a proven strategy to grow your business.


Let’s have a look at some Dos and Don’ts of integrating social media into your website:

Dos:

Make it prominent

If you want people to interact with your social media accounts, they should be visible on your website. Keep your audience in mind while placing your social account icons on your website. Make sure it is easy for your audience to find them.

Integrate sharing icons where it is needed

Use sharing icons on specific pages of your website. If you add them to every page of the website, there are more chances that the user will ignore them. Hence, use sharing features to the pages like blog posts, news, events, or media where there are more chances that users will share them.

Integrate social sign-ins

If your site has a log-in feature, consider allowing people to sign in using existing social network profiles rather than creating a new account.

An article from Rubbercheese mentioned that 94% of 18-24 years olds and 95% of 25-34-year-olds had used social logins to log into a website or application, preferring this method as opposed to creating a username and password.

You can also use this feature in your blog’s comment area. Allow your website users to publish on your site using their social media account, and it will spark discussion across several platforms. It is also a fantastic method to keep random bots from leaving spam comments.

Update your social media accounts regularly

Don’t just link your social accounts and then forget about them. Update them regularly and make sure you are posting quality content there.

Analyze results

After integrating social media into your website, analyze what benefits you are getting from it. If there are not any benefits, re-evaluate your objectives and see where you can improve. Use different social platforms to see which ones receive the best reaction from your users. Adapt your tactics as needed until you find a winning combination.

Minimize load time

JavaScript is used to create social media widgets, for example, share, follow, like, etc. They also need to communicate with servers at Facebook, Twitter, LinkedIn, and Pinterest to load.

This can increase the page’s load time by a half-second or more, especially for sophisticated widgets that display share counts.

 Hence, make use of basic widgets and use lightweight share buttons.

Keep reminding your subscribers about your presence

Invite your subscribers to connect socially through time-to-time notifications and emails, encouraging them with the benefits of subscribing.


Don’ts

Don’t link to dead social media accounts

Linking your website to dead accounts can make you lose your audience. The customers will think that you are not putting much effort into maintaining your business. This leaves a bad impact on your customers.

Don’t link to irrelevant social accounts

If a visitor clicks on a link in your website and is redirected to a social network page that looks nothing like your website, they may believe the link misdirected them. It will be unpleasant, and they can leave that page instantly. As a result, you will keep losing traffic and potential customers.

Don’t add sharing icons to the services page of your website

Most of the users are not interested in sharing services to their socials, so adding this feature to your services page will be useless and will increase the load time of your website.


Nowadays, almost every website has social media integrated into it, and now you know how to do it the right way!

Social media integration helps you accomplish your key goals which include increasing your brand reach and customer base. It encourages user engagement with your website and helps you to build a bigger audience on social media.

When it comes to figuring out where and how to integrate social media into your website, you can count on Inspaceweb. Send us an email at hello@inspaceweb.com and let’s get started with your next web project.


About the Author

Rabia Seemab is a Computer Science graduate and worked as a web developer intern at Inspaceweb. She is a passionate web designer with skills in content writing.


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