5 Reasons Why Your Small Business Needs a Website

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Why your small business needs a website

Many small businesses consider that a Facebook and Instagram page is enough for an online presence; a phone call and inbox messages will generate sales; a traditional email marketing method will help them to promote their business.

Small business owners think that website is a luxury. They can survive without having one as their focus is on basic necessities and urgent matters. But the truth is that a small business can’t thrive without having its own online platform. A website is the best way to display the potential of their small business to huge audience.

A website is an online brochure to customers outside of your physical location which is a great opportunity for entrepreneurs to grow and expand their businesses.

Following are the reasons, why every small business must have a website:

To build credibility and authenticity:

To build the authenticity and credibility of your business it is important to own a website.

According to a study by Stanford University, 75% of online customers accepted that they judge a company’s credibility based on the design of its website. In the end, people are going to engage and order from a business they trust, and the website is considered as a stepping stone towards building a customer relationship.

In this era of technology, not having a website for your business means you can’t win the trustworthiness of web users. People nowadays search online for every product and having a website is one of the criteria for determining trustworthiness of your business.

It is your Digital Store:

A website acts like a digital store or a marketplace for your products and services. You can display the products how you want and describe the services in detail. If you want to change the description, image, prices, or packages of your products or services, you can edit them anytime.

In this digital world almost everyone uses Google to search for a product or service
before going to shop. If your business owns a website, it is the perfect opportunity to attract people and turn them into your clients.

Design the website in a unique manner, so that users feel like they are entering your physical shop.

Establish a place in the industry:

When your small business owns a website that is professionally built it will be ranked higher in the online business industry. Offering the right keywords can build your site traffic and impact your client’s excursion, which ordinarily starts with exploration, suggestions, and surveys. Having a strong presence in the search engine results is one of the main approaches to challenge your industry competitors. When you do not have a strong digital presence, you are leaving a room for the users to purchase from the opposition.

If your competitors have a web presence, you are already left behind them in the industry. By having a unique website that shows your products and services you can be among the high ranked businesses in your market.

Promotes your Business:

Websites promote you 24/7. No employee will do that.”
Paul Cookson

A website is an employee that doesn’t ask for a pay every month while promoting your business every second and every minute of a day.

When your business owns a website, it gives clients a base to contact and purchase from you every minute of every day.

Having a website implies that users who are searching for you can discover you and get the information they need. If you optimize your products and services correctly, it will increase your reach and helps in promoting your products and services. It will reach the individuals who didn’t know about your business and hence it will increase your sales.

You own that platform:

When you make Instagram and Facebook pages or on any other third-party platform, you are bound to their foundation and have to follow their rules and regulations.
When these platforms change their rules or algorithm it will affect your pages as well. Recently Instagram changed the algorithm and the organic reach of many platforms died. Your business pages are bound to follow their rules and boundaries and if you don’t they can shut your page. They can limit you to advertise your products in a your own way.

In comparison, when you have a website, you are in charge of it and can determine the rules and regulations for your platform. No other one controls your story or you can do whatever you want. In simple words, you are the boss!

Many entrepreneurs depend on other platforms and they do not set up their website since they believe
it’s costly. However, now developing and keeping a website is simpler and less expensive than before.
Websites have become a basic need for businesses today. I emphatically suggest you to get one if you haven’t built it yet. You can keep upgrading it over time but the key is to begin.

If you can’t build it own your own, we are here to help. Contact us now to get a premium, responsive, and SEO-ready website for your small business.

Because you deserve to be successful!

About the Author

Warda Zia is a Computer Science graduate working as a web developer and content writer at Inspaceweb. She is a passionate web developer, also has an aptitude for content writing. Warda is a quick learner whose primary focus is learning in every field of life. She is a perfectionist and loves to explore new things under her reach.

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